Jammu and Kashmir carpate business

  Jammu and Kashmir carpate business

After 35 a n 370 article removed from the Jammu and Kashmir carpet business will grow by the next year and reach to new heights in the cells

In the export it is estimated that 200% increase will be seen

In next two years carpet export will reach to 1500 crore rupees

Right now 500 crore rupees Kashmir corporate is exported in 2018-19

Right now Kashmir is contributing only 5% in the total carpet export but in the next two years it will jump to 15%

India exports huge 10500 crore rupees carpet every year

Iran carpet is strong competitor of Indian carpet

In Jammu and Kashmir carpet manufacturing units are in the the valleys and mostly female employees and handling it because male Kashmir people are engaged in tourism sector

Handmade Kashmir carpet could cost about 100000 rupees per unit

In the home women along with their housefull work repairs carpet and these carpets are very costly to purchase that's why it's a cell has reduced and gradually decreasing

but because now Jammu and Kashmir has become union territory its business has opened to each and everyone

Every year carpet business will increase because of this decision

Earlier it used to happen like people has two to make kashmiri person the partner that is compulsory to start business in Jammu and Kashmir now they can openly start their business without any help and purchase property and real estate without any hesitation and start their offices

Due to this decision business in Jammu and Kashmir will increase so the employment it  and people will started investing in Kashmir

This Kashmir carpet business will please to new heights due to relocation of 370  article

Bisleri Packaged Drinking water

When you think of drinking water we call bisleri specifically whenever we think of packaged drinking water to be purchase we prefer the brand bisleri with think we recall we remember bisleri strikes to your mind bisleri has strange story to tell you Bisleri is India's first package water bottle product as it is pioneer product in Indian market It is is decided that bisleri we will be marketed to sell packaged drinking water but but people new and remember bisleri for the soda bisleri soda because in selling packaged drinking water bisleri did not get any success success in initial days then bisleri company was bought purchased by the Parle Company initially company was popular for the bisleri soda but right now now after acquiring bisleri by Parle today de Today bisleri is the the biggest packaged drinking water brand Bisleri has 40% market share of 7000 crore approximately Indian packaged drinking water industry initially and Italian businessman cigna police bisleri started this company he was a chemistry an interviewer and businessman Initially bisleri was malaria drug manufacturing company they have small set up to manufacture to produce Malaria medicines and it has got small land in Mumbai In 1965 first plant was set up in Mumbai for the manufacturing of packaged drinking water That time people were thinking that who will bring packaged drinking water for one rupees that time one rupees is also very big amount that time there was very bad quality water is supplied to the Mumbai City Dr roses from bisleri company where thinking that this concept will be a big success in the future then and the launch two products of bisleri in the market one is bisleri water and second is bisleri soda Initially bisleri water is sold more in restaurant hotel and local market Selling packaged drinking water did not get much success in initial days because of this the owner of the company e did not want to continue this company On the other hand Parle Company with its product thumbs up goldspot limca want to sale soda in the market Parle Company wanted to launch new solar product in the market Owner of the Parle Chauhan brothers where familiar with the the owner of the bisleri company and they came to know that owner of the bisleri company wanted to sell his company Parle Company Rajasthan launching their own product and new company they a purchase bisleri company and decided to sell the product soda with bisleri name only and not other name in 1969 bisleri company was bought by the parlour for rupees four lakh only that time this amount was a big amount but for the Parle Company it was negligible amount they did not think twice for this deal owner of the bisleri company always regretted for the decision he had make in 1969 Initially when Parle Company decided to sell the soda and the brand of bisleri was not keen in selling packaged drinking water but after the research Parle Company came to know that at railway station and crowded places there is lack of safe packaged drinking water clean packaged drinking water and people purchasing plain soda at these crowded places and drinking soda rather than drinking water Parle Company thought that if we make available packaged drinking water at these crowded places like railway station bus stop then we could provide customers a good safe clean drinking water so that they wanted to produce or manufacture save clean drinking water at large scale or at large aaj amount Because of good brand promotion and packaging bisleri brand became a big hit in the market for packaged drinking water Because of this there are so many brands in the market for packaged drinking water bisleri has more than 40% market share Initially it was water bottle glass water bottle but later on it converted to plastic water bottle right now there are 50 manufacturing facilities and 1.5 lakh dealers are there in the market in India so this is the journey of water packaged drinking water brand bisleri

AMAZON Story

AMAZON Story today we are doing online shopping we are very happy to the online shopping how can you forget the name Amazon in case of online shopping for in e-commerce business in The E-Commerce business there are so many companies but the place which Amazon has in customers mind is cannot be given to any other competitor do you know how Amazon started how it give 12 January 1964 a baby born to a lady or to a girl of 17 years Babies name is Jeffrey Preston Johnson We know that child as Jeff bezos today when is the richest person on the Earth today when Jeff bezos born her mother was in high School her or his father Jeff bezos father has a shop for bike and its maintenance however Jeff bezos mother to the divorce and married to other person make business that's why now we have Jeff bezos From the childhood Jeff bezos head inclination and interest towards science and technology that's why he preferred engineering in computer science When Jeff bezos is working in high School he was also working with McDonald he was very good at studies and he cannot able to who give excuses he used to you like to study is Princeton University and it done is course in electrical engineering and computer science when he finished his all the cities has only one way is life that is job but it did not like job he did not even search for the job there are so many MNC companies looking after him and asking him to join the company and they were giving so many invitation to Jeff bezos Intel corporation and Nokia Bell lab offer jobs for build web pages budget business accepted offer from Intex company where is working for international business he was there for so many years so long and company also decided to promote him but before that he left is company then he started to work or he was working with the daily show and Company at that time he was thinking for the future and what could be the future of retail order shopping has a great vision and also came to know what we should enter into to get more profit that's why I decided to open his own company in 1993 his own online book store in 1994 stop working for the these and Company and in 5 July 1994 he started his own company from garage and he name that company as Amazon all journey was not that smooth he was not knowing even what are the files and formats and other things I Z Business live the job and also taken 3 lacs US dollar loan from his parents you work hard you work from the garage he worked for the parents and he did not spend or waste his time or waste is money sometimes you work so hard and so long that in delivery used to visit for distance places also used to forget his meal lunch sometimes they don't get any food to eat because he is busy with work he decided to expand his business too many areas you also started selling other items on online Amazon books store and people started also purchasing from his website and soon he got so many orders so many revenue generated and so many profit he earned today is the richest person on the Earth or in the world jab is believed that if you want to do something new something innovative something creative it will take time and will take a lot of hard work also that of smart work

ATL BTL TTL --

Above the Line (ATL) and Below the Line (BTL) advertising are regular buzzwords in an ad arena. ATL and BTL are essentially advertising techniques targeted towards specific audiences and for specific purposes. ATL BTL Above-the-line marketing refers to marketing expenditure on advertising in the media such as the press, radio, television, billboards, cinema and the World Wide Web. Advertising is directed at a mass audience with the intention of reducing the level of price sensitivity by generating customer loyalty and repeat purchasing, which allows the firm to produce or buy in bulk and enjoy the advantages of economies of scale. Advertising is a media message paid for by a sponsor. It is clear who the advertiser is, and in most cases that the message is an advertisement. However, ATL promotions are difficult to measure in terms of actual sales generated. To quote Michael John Baker from The Marketing Book , the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional activities. Above the line (ATL) advertising uses mass media as a medium to promote brands and reach out to target consumers. This kind of advertising is usually aimed towards a large number of audiences and is much more effective, when the target group is very large and difficult to define. ATL technique majorly employs TV and radio advertising, print advertising and internet banner ads. Assuring of the widest reach ATL advertising is often the most preferred form - the reason why media agencies fiercely compete for prime time spots in T.V, Radio and appropriate page and size in print or web. In other words, if an ad is submitted for publication and a commission is paid to an ad agency to feature the ad, this is known as ATL. Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience, and is not specific to individual consumers. ATL advertising tries to reach out to the mass as consumer audience. However, changing customer preferences and choices started taking its toll on ATL promotions, which became more than often a customary and too-conventional form of advertising. Thats where the idea of below the line advertising started scoring. To reach consumers directly through alternative forms of marketing other than traditional advertising channels used in ATL, BTL advertising follows an unconventional and direct form of marketing communication. These include activities such as distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. Product Demo It could also involve product demos and samplings at busy places like malls and market places or residential complexes. Below the line advertising also focuses on direct mail and e-mail, often using highly targeted lists of names to maximize response rates. Below the line (BTL) techniques ensure recall of the brand while at the same time highlighting the features of the product. Involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes. For certain markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes do make the most sense. When budget is issue and the brand wants to have a consumer connect BTL has better ROI. Other BTL activities could include roadshows, or moving hoardings with the ad of the product, and vehicles with promotional staff interacting with people demonstrating the product and distributing literature on the product. BTL advertising is advertising that uses less conventional methods of advertising that the specific channels of advertising that may or may not be used by ATL advertising to promote products and services. BTL is a preferred tool when test marketing a product, sampling and also in case of a targeted campaign in related to another bigger phenomenon. Also when TG is very niche, BTL makes more sense. BTL promotion might include direct mail promotional campaigns, PR and sales promotions which are handled directly by the company itself or outsourced to specifically PR agencies and sales promotion agencies and may or not be related to the advertising campaign. BTL advertising might include email campaigns, telemarketing, etc with targeted groups of potential clients. “BTL is preferred on several occasions but the foremost would be when you need to have a personal interaction with the consumer.” Sometimes BTL is preferred over ATL due to budget issues, the need to physically display the product, to conduct a hand on product contest as well as for new launches and teasers campaigns.” Companies prefer adopting BTL as a means of reaching out to their target consumers when their product is something they need to engage the consumer in a touch and feel experience with. BTL communications from brands is rapidly becoming a dying form of reaching out to the audience with agencies and clients going adopting the Integrated Communication approach. Through the line (TTL) refers to a promotional strategy taking advantage of the best of ATL and BTL advertising concepts, ensuring maximum growth of the product or the brand. Here, the customers are guided from one medium to another. For example, a hugely circulated newspaper will carry an ad, asking customers to visit their physical store and avail discounts or freebies, a classic above the line’ technique. When the customers visit the store, he or she willbe offered with below the line promotional material such as store banners, product samples etc. Through the line (TTL) advertising not only spans your marketing message to the masses across different media for better exposure, but also allows you to target specific audiences using different platforms for a higher return on investment. Clearly a jack and master of all trades at the same time! What is Marketing? Advantages — It promotes business, through which one get recognition and attention of products and business. — It improves the businesses profits by boosting sales. Disadvantages — Adverting and marketing is costly and timely. — It may have some Communication barrier. A.T.L:- Medium of A.T.L activities: Electronic: it include TV adds and radio. Non electronic: Print media it include banners news papers etc. Billboards. Print media Billboards How BTL activity relate to marketing? — Below the line marketing (BTL) is the ability to tailor their messaging in more personal manner to audience. — It is a targeted approach. — To reach consumers directly through alternative forms of marketing. Mediums of BTL — Direct Mail —Event marketing Mediums of BTL — Promotional marketing How BTL activity relate to marketing — Examples: distribution of pamphlets, stickers, promotions , brochures etc… — Involve product demos & samplings at busy places like malls and market places or at any event. — Ensure recall of the brand while at the same time highlighting the features of the product. 13. Examples — Pamphlet — Stickers — Brochure Conclusion § Today Marketing is used widely and has become necessary for an organization. § Above the line is the repeater approach. § Below the line is the revolver approach. § Both techniques are used to target consumers in the best possible ways depend on the nature of product. § So, Its up to whether to use ATL or BTL technique. Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously. Through the Line (TTL) advertising TTL advertising involves an integrated approach where both ATL and BTL strategies are combined. The objective here is to get a holistic view of the market and communicate with customers in every way possible. Considering that both ATL and BTL activities are used here, all TTL strategies lead to better brand visibility and brand recall. The major challenge of TTL activities is the cost associated with implementing various promotional campaigns. It is usually only established or financially secure companies that can implement TTL activities successfully. Implementing TTL activities: 360-degree marketing: for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. 360° Marketing Marketing strategies can be planned and carried out with an integrated approach of using both ATL & BTL advertising mediums to get the maximum advantage. Most of the marketing campaigns today are TTL campaigns. Digital Marketing It is possible to carry out a digital marketing strategy which offers above the line marketing benefits while acting as a below the line communication to the customer. This type of advertising is cookie based. Users get highly personalized communication based on their needs/wants/choices. This strategy has a better ROI and is considered better by the consumer. With through-the-line (TTL) media planning, direct marketers and traditional advertisers come together and collaborate on truly integrated campaigns. Many marketers define integration as consistent messaging and creative across channels Today, in the world of constant and rapid updates in communication technology, ATL and BTL can be considered as a bit outdated. Digital is affecting the boundaries between ATL and BTL, connecting both approaches into “through the line” (TTL) integrated approach. Not only technology, also advertising clutter and competitive markets are encouraging this integrated approach - TTL advertising. Differentiation from the competition, rising the relevance of the brand, effective media buy - these are the imperatives of today's marketing strategies.

Latent Thoughts

Thinking positive or good can be a Profession Keeping Oneself Cool : - Let thoughts inflow in u r mind Thinking positive or good can be a Profession whenever you get an idea about something it has also got the commercial use try to find out and commercial use of it and make it a BIG SUCCESS. if you get habitual to that then you can make a Big profit or Big Success. ---------------------------------------------------------------------- Keeping Oneself Cool : - Good and Positive thoughts will only come to those who will keep calm and stay calm Let the Productive, good quality thoghts come into your mind and make the Best use of it. ----------------------------------------------------------------------- Utilise full full potential:- God has given you lot of things we fail to utilise it just understand and know the potential of everything that you have in your life each and every thing example Friends, books , Job opportunity, some exposure to the internet. -------------------------------------------------------------------------- Each person has potential:- Each and every person is gifted with the Huge potential identify the potential make the Best Use of it you can make other people work and get the Money -----------------------------------------------

APRILLIA

APRILLA:- India’s first locally made Sport-Scooterbike ******************************************************************************* Introduction:- ******************************************************************************* The scooter segment in India is one of the largest in the world, with nearly 50 LACS units sold in 2015, and a growth of 20% in the first half of 2016 over that in the same period last year. PVPL, a 100% subsidiary of Piaggio Group, manufactures of scooters and motorcycles as well as three and four wheeled commercial vehicles with a portfolio of brands that includes Piaggio, Vespa, Aprilia, Moto Guzzi and Apé. PVPL commenced its India operations in 1999, with the launch of the three-wheeler brand Apé The market for premium automatic scooters in India is steadily growing. First with the Vespa 125 cc range, followed by the Vespa 150 and now the Aprilia SR 150. The Vespa 150s and Aprilia SR 150 are the only four-stroke 150 cc scooters available across India. Aprilia is a well known name in two wheeler industry and world race community, the company has fascinating history of its growth. It was founded by Cavaliere Alberto Beggio in 1945 at Noale, Italy in the province of Venice; initially it produced bicycles later in 1968, it started developing mopeds and motorcycles. Aprilia is an Italian motorcycle company, one of the marques owned (overtaken merger and Acquisition) by Piaggio. In the year 2004, Aprilia was took over by Piaggio & C. SpA that is world's fourth largest motorcycle group with 1.5 billion Euro in sales The first products of Aprilia were the Colibrì and Daniela mopeds. Having started as a manufacturer of bicycles it moved on to manufacture scooters and small-capacity motorcycles. In more recent times Aprilia has produced large sportbikes such as the 1,000 cc V-twin RSV Mille and the V4 RSV4. This vehicle is an excellent expression of the Noale manufacturer’s sport expertise and offers technology and style superior to those of its direct competitors in the segment,” Aprilia products range includes road, off-road, adventure, and scooters. The popular models are RSV4 Factory, RSV4, Tuono 1000R Factory, Shiver 750, Dorsoduro, Aprilia RX/SX 50, ETV 1000 Caponord, Pegaso 650, RXV 4.5 - 5.5, Atlantic 250/125, Leonardo 125/150/250, Aprilia mojito/habana 50 custom & retro, SR 50 R, Sportcity 250 200 125, Scarabeo 50/100, etc. The company is going to introduce a couple of two wheelers in India shortly. Piaggio India will launch two new scooters under the Aprilia brand in India this year. The first scooter will be the facelifted Aprilia SR150, which will get a few changes. The facelifted SR150 was showcased at the 2018 Indian Auto Expo. Key changes on the facelifted model include a new instrument cluster that has a digital-analog layout, digital-analog instrument cluster and new color/graphics options. The Race edition gets a Italian tri-color color theme inspired by Aprilia’s factory racing livery. Apart from these changes, the scooter will also get a new special edition model called the SR150 Carbon SE. The special edition variant features a lot of carbon-fiber inspired bits such as a carbon fibre textured wrap on the front apron, engine cover and handlebar cowls. The scooter also sports ‘Carbon’ branding on the alloy wheels and engine cover. However, the engine on the facelifted SR150 will be the same 154.8 cc, four stroke unit with 11.4 Bhp of peak power and 11.5 Nm of peak torque. A CVT automatic gearbox, in regular and race trims will be standard. ******************************************************************************* Achievements:- ******************************************************************************* The first motocross bike was introduced in 1970 christened Scarabeo that was having 50cc and 125cc versions. On 15 August 2010, Aprilia became the most successful motorcycle racing brand in history, surpassing fellow Italian MvAgusta with a record 276th victory. In more recent times Aprilia has produced large sportbikes such as the 1,000 cc V-twin RSV Mille and the V4 RSV4. ******************************************************************************* PRICING:- ******************************************************************************* Aprilia SR 150 Race Launched In India At Rs. 70,288. Piaggio Group has launched the Aprilia SR150 Race in the country priced at Rs. 70,282 (ex-showroom, Mumbai). The SR150 Race comes in less than six months after the regular SR150 scooter was. The lowest priced model is the Aprilia SR125 at Rs. . The highest priced model is the Aprilia RSV4 RF at Rs. 26,83,560. ******************************************************************************* Marketing MIX:- ******************************************************************************* Aprilia currently offers 13 bikes for sale in India, which comprises 8 Street bike s, 2 Scooters and 2 Sports bikes. If recent reports are to go by, Aprilia is also expected to introduce the Aprilia SR 125 to the Indian market. The design aesthetics of the SR 150 reflect the sporty character of the Aprilia brand with a light weight engine which creates a new category in India’s the scooter segment.” The Aprilia SR 150 will be characterized by 14" wheels with five spokes that are similar to the Aprilia racing bikes which are seen on the Moto GP championship circuits. It will have a single cylinder 150cc, 4-stroke engine. With it, Piaggio will reach out to the urban youth who are not only dynamic but also embrace international culture and are upwardly mobile. ******************************************************************************* Company in INDIA: ******************************************************************************* The Vespa scooter was introduced in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, India where it manufactures the iconic Vespa alongside its wide range of 3 and 4 wheeled commercial vehicles. Resemblance: The Aprilia SR 150 is the country’s first sports scooter and borrows the powerplant from the Vespa 150 cc models. ******************************************************************************* SALES:- ******************************************************************************* The bookings for the Aprilia SR 150 will commence shortly and will be available through Piaggio Group’s distributor network across the country. Owned by the Piaggio Group, volumes for the Vespa and Aprilia badged scooters have grown by 90.97 percent in the first quarter of the financial year 2017-18 on year on year basis. 150 cc models by Piaggio accounted for nearly 60 percent of the sales. The 150 cc scooters sales in Q1 2017-18 amounted to 2,782 units. Between April and June 2017, Aprilia and Vespa sold 13,572 units, up from 7,107 scooters the same time last year. The 125 cc Vespas accounted for 5,279 units while the 150 cc Vespa models and Aprilia SR 150 amounted to 8,293 units. In the month of June 2017, the company sold 2,782 automatic scooters up from 705 units in June 2016. The 125 cc models in July 2017 amounted to 1,733 units up from 1,622 scooters. Piaggio at present has a less than 1 percent market share. With more than 60 percent of the volumes coming from the 150 cc segment, the company can hope the numbers to rise further. ******************************************************************************* Merger and Acquisition:- ******************************************************************************* In the year 2004, Aprilia was took over by Piaggio & C. SpA that is world's fourth largest motorcycle group with 1.5 billion Euro in sales; the group has its network in around 50 nations. After the acquisition, Roberto Colaninno is the president of Aprilia and the MD is Rocco Sabelli while the founder-Ivano Beggio, is the Honorary President. ******************************************************************************* Storm 125:- ********************************************************* The final scooter by Aprilia for India this year will be the Storm 125. The scooter features the same 125cc, four stroke engine and CVT automatic transmission combination available on the SR125, but comes in brighter colours – matte red and matte yellow. Other key changes include 12 inch wheels replacing the 14 inch wheels, but with off road biased tubeless tyres: 120/80 section at the front and 130/80 section at the rear. The engine on the Storm 125 makes 9.5 Bhp and 9.9 Nm, and is carbureted. From April 2019, the Aprilia SR125 range including the Storm 125 will get a combi-braking system. The SR150 is expected to get a single channel ABS option. Combi-braking system, already available on Honda’s Activa-based automatic scooters, activates both the front and rear brakes even when a single brake lever (front or rear) is pressed. ABS, or anti-lock braking system on the other hand, is more advanced. It uses sensors and a ECU to sense wheel speed and make sure that the wheels don’t lock up even under hard, emergency braking. It prevents the vehicle from skidding, and offers better control even during emergency braking maneuvers. *******************************************************************************

Special NEWS:- LATEST

Special Research for the Day:-
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Ageing expert believes the first person to live to 1,000 has already been born
A world free of age-related disease is possible.
In 20 years, we will solve ageing
Science will have found a way to perfect anti-aging treatments within the next 20 years
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Basis
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1.Researchers discovered a molecule capable of combating the effects of aging
2.A new stem cell treatment led to “striking” ant-aging results.
3.Researchers from the University of Exeter, who developed a way to reverse aging in cells,
4. As well as the discovery of an anti-aging genetic mutation.
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Source:-
World Economic forum report
https://www.weforum.org/agenda/2017/12/this-ageing-expert-belives-the-first-person-to-live-to-1-000-has-already-been-born?utm_content=buffere6ddf&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer